New-product development: look to customers for ideas

被引：0

作者：

Miller, R ^{[1
]}

机构：

[1] Miller Associates, Basking Ridge, NJ 07920 USA

来源：

CHEMTECH | 1998年 / 28卷 / 11期

关键词：

D O I：

暂无

中图分类号：

O69 [应用化学];

学科分类号：

081704 ;

摘要：

The majority of our benchmarked industrial product companies cited customers, not creativity, as the most commonly used and most important source of ideas. Nurturing an ongoing dialogue between technologists and customers: appears to be a popular route to a successful product.

引用

页码：13 / 18

页数：6

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