NEW-PRODUCT WINNERS AND LOSERS

被引：29

|

作者：

HOPKINS, DS

机构：

来源：

RESEARCH MANAGEMENT | 1981年 / 24卷 / 03期

关键词：

D O I：

10.1080/00345334.1981.11756664

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：12 / 17

页数：6

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