THE ASSOCIATION RULE MINING TECHNOLOGY IN MARKETING DECISION-MAKING AND ITS APPLICATION IN LOGISTICS ENTERPRISES

被引：0
|
作者：
Huang, Yuanxin [1 ]
Qiu, Xiaoping [1 ]
Yang, Jingxun [1 ]
Tian, Hongying [1 ]
机构：
[1] Shanghai Maritime Univ, Shanghai 200315, Peoples R China
来源：
INTELLIGENT DECISION MAKING SYSTEMS, VOL. 2 | 2010年
关键词：
D O I：
10.1142/9789814295062_0040
中图分类号：
C93 [管理学]; O22 [运筹学];
学科分类号：
070105 ; 12 ; 1201 ; 1202 ; 120202 ;
摘要：
Based on the introduction of data mining technology and Apriori algorithm, the paper provides a detailed review of the application of Association Rule according to the empirical analysis Through demonstrations, it is proved that putting Association Rule Mining technology into the 3PL(short for Third-party Logistics Enterprise) information management is not only feasible in terms of technology, but also helpful for these enterprises to conduct a marketing analysis and make a scientific decision in time according to the intrinsic association regulations founded through mining
引用
收藏
页码：252 / +
页数：2
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