ONLINE CONSUMER ENGAGEMENT BEHAVIOUR: THE CONSUMER-BASED ANTECEDENTS

被引：0
|
作者：
Alversia, Yeshika [1 ]
Michaelidou, Nina [2 ]
Moraes, Caroline [3 ]
机构：
[1] Univ Birmingham, Birmingham B15 2TT, W Midlands, England
[2] Univ Loughborough, Loughborough, Leics, England
[3] Coventry Univ, Coventry, W Midlands, England
来源：
LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING | 2016年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：849 / 852
页数：4
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