Consumer journeys: developing consumer-based strategy

被引：84
|
作者：
Hamilton, Rebecca [1 ]
Price, Linda L. [2 ]
机构：
[1] Georgetown Univ, McDonough Sch Business, 537 Rafik Hariri Bldg, Washington, DC 20007 USA
[2] Univ Oregon, Dept Mkt, Lundquist Coll Business, 1208 Univ St, Eugene, OR 97403 USA
来源：
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 2019年 / 47卷 / 02期
关键词：
CUSTOMER; FIELD;
D O I：
10.1007/s11747-019-00636-y
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：187 / 191
页数：5
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