Consumer journeys: developing consumer-based strategy

被引：84

作者：

Hamilton, Rebecca ^{[1
]}

Price, Linda L. ^{[2
]}

机构：

[1] Georgetown Univ, McDonough Sch Business, 537 Rafik Hariri Bldg, Washington, DC 20007 USA

[2] Univ Oregon, Dept Mkt, Lundquist Coll Business, 1208 Univ St, Eugene, OR 97403 USA

来源：

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 2019年 / 47卷 / 02期

关键词：

CUSTOMER; FIELD;

D O I：

10.1007/s11747-019-00636-y

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：187 / 191

页数：5

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