Assessment of Brand Contribution Degree to the Industrial Upgrading of Hubei Province of China

被引：0
|
作者：
Sun Xixiang [1 ]
Ma Zejiang [1 ]
Li Juan [1 ]
Xu Yang [1 ]
机构：
[1] Wuhan Univ Technol, Sch Management, Wuhan 430070, Hubei, Peoples R China
来源：
PROCEEDINGS OF THE 14TH INTERNATIONAL CONFERENCE ON INNOVATION AND MANAGEMENT, VOLS I & II | 2017年
关键词：
Brand; Industrial upgrading; Contribution degree; Triangular whitenization weight function;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
This paper explores the principles of brand-driven regional industrial upgrading from the connotation of brand strategy boosting industrial upgrading, uses the Analytic Hierarchy Process (AHP) to establish an indicator system of brands contribution degree to the industrial upgrading of Hubei Province, and evaluates the brand's contribution degree to the industrial upgrading by using triangular whitenization weight function. The results show that the overall contribution of the top 10 brands in Hubei is 0.539, which indicates that brand has a positive effect on Hubei's industrial upgrading, but this effect still needs to be strengthened.
引用
收藏
页码：460 / 464
页数：5
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