SOME CONSIDERATIONS ABOUT THE IMPACT OF SOCIAL NETWORKS ON MARKETING STRATEGIES

被引：0

作者：

Bulut, Ivana ^{[1
]}

Nesic, Zoran ^{[2
]}

Radojicic, Miroslav ^{[2
]}

机构：

[1] Megatrend Univ, Fac Business Studies, Belgrade, Serbia

[2] Univ Kragujevac, Tech Fac, Cacak, Serbia

来源：

METALURGIA INTERNATIONAL | 2012年 / 17卷 / 10期

关键词：

Social Networks; Marketing Strategy; Internet;

D O I：

暂无

中图分类号：

TF [冶金工业];

学科分类号：

0806 ;

摘要：

This paper presents some considerations about the influence of social networks on the marketing strategy of a company. The analysis includes many aspects of this issue, from the perspective of the development of information and telecommunication technology, the knowledge of the importance of social networks, the adaptation of the existing models of marketing communications, adequate employment. It can be concluded that the use of social networks has a positive impact on an increasing number of marketing activities and the improvement of the model of companies' marketing activities.

引用

页码：160 / 164

页数：5

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