Marketing impact on diffusion in social networks

被引：6

作者：

Naumov, Pavel ^{[1
]}

Tao, Jia ^{[2
]}

机构：

[1] Vassar Coll, Poughkeepsie, NY 12601 USA

[2] Coll New Jersey, Ewing, NJ USA

来源：

JOURNAL OF APPLIED LOGIC | 2017年 / 20卷

关键词：

Diffusion; Marketing; Axiomatization; Armstrong's axioms; Completeness;

D O I：

10.1016/j.jal.2016.11.034

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

The article proposes a way to add marketing into the standard threshold model of social networks. Within this framework, the article studies logical properties of the influence relation between sets of agents in social networks. Two different forms of this relation are considered: one for promotional marketing and the other for preventive marketing. In each case a sound and complete logical system describing properties of the influence relation is proposed. Both systems could be viewed as extensions of Armstrong's axioms of functional dependency from the database theory. (C) 2016 Elsevier B.V. All rights reserved.

引用

页码：49 / 74

页数：26

共 50 条

[1] Modeling and maximizing influence diffusion in social networks for viral marketing
Wang W.
Street W.N.
[J]. Applied Network Science, 3 (1)
[2] Social networks and Web 3.0: their impact on the management and marketing of organizations
Garrigos-Simon, Fernando J.
Lapiedra Alcami, Rafael
Barbera Ribera, Teresa
[J]. MANAGEMENT DECISION, 2012, 50 (10) : 1880 - 1890
[3] SOME CONSIDERATIONS ABOUT THE IMPACT OF SOCIAL NETWORKS ON MARKETING STRATEGIES
Bulut, Ivana
Nesic, Zoran
Radojicic, Miroslav
[J]. METALURGIA INTERNATIONAL, 2012, 17 (10): : 160 - 164
[4] Modeling and Simulation of Impact and Control in Social Networks with Application to Marketing
Agieva, M. T.
Korolev, A., V
Ougolnitsky, G. A.
[J]. MATHEMATICS, 2020, 8 (09)
[5] MARKETING IN SOCIAL NETWORKS
Herrada-Lores, Sara
[J]. REVISTA DE ESTUDIOS EMPRESARIALES-SEGUNDA EPOCA, 2022, (02): : 317 - 319
[6] On Studying the Impact of Uncertainty on Behavior Diffusion in Social Networks
Wang, Yufeng
Vasilakos, Athanasios V.
Ma, Jianhua
Xiong, Naixue
[J]. IEEE TRANSACTIONS ON SYSTEMS MAN CYBERNETICS-SYSTEMS, 2015, 45 (02): : 185 - 197
[7] IMPACT OF HOMOPHILY ON DIFFUSION DYNAMICS OVER SOCIAL NETWORKS
Yavas, Mustafa
Yucel, Gonenc
[J]. PROCEEDINGS 27TH EUROPEAN CONFERENCE ON MODELLING AND SIMULATION ECMS 2013, 2013, : 888 - +
[8] Impact of Homophily on Diffusion Dynamics Over Social Networks
Yavas, Mustafa
Yucel, Gonenc
[J]. SOCIAL SCIENCE COMPUTER REVIEW, 2014, 32 (03) : 354 - 372
[9] Modeling the Impact of Privacy on Information Diffusion in Social Networks
Bioglio, Livio
Pensa, Ruggero G.
[J]. COMPLEX NETWORKS VIII, 2017, : 95 - 107
[10] MARKETING ASPECTS OF SOCIAL NETWORKS
Bilos, Antun
Kelic, Ivan
[J]. EKONOMSKA ISTRAZIVANJA-ECONOMIC RESEARCH, 2012, 25 : 153 - 171

← 1 2 3 4 5 →