Marketing impact on diffusion in social networks

被引：6

作者：

Naumov, Pavel ^{[1
]}

Tao, Jia ^{[2
]}

机构：

[1] Vassar Coll, Poughkeepsie, NY 12601 USA

[2] Coll New Jersey, Ewing, NJ USA

来源：

JOURNAL OF APPLIED LOGIC | 2017年 / 20卷

关键词：

Diffusion; Marketing; Axiomatization; Armstrong's axioms; Completeness;

D O I：

10.1016/j.jal.2016.11.034

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

The article proposes a way to add marketing into the standard threshold model of social networks. Within this framework, the article studies logical properties of the influence relation between sets of agents in social networks. Two different forms of this relation are considered: one for promotional marketing and the other for preventive marketing. In each case a sound and complete logical system describing properties of the influence relation is proposed. Both systems could be viewed as extensions of Armstrong's axioms of functional dependency from the database theory. (C) 2016 Elsevier B.V. All rights reserved.

引用

页码：49 / 74

页数：26

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