SOME CONSIDERATIONS ABOUT THE IMPACT OF SOCIAL NETWORKS ON MARKETING STRATEGIES

This paper presents some considerations about the influence of social networks on the marketing strategy of a company. The analysis includes many aspects of this issue, from the perspective of the development of information and telecommunication technology, the knowledge of the importance of social networks, the adaptation of the existing models of marketing communications, adequate employment. It can be concluded that the use of social networks has a positive impact on an increasing number of marketing activities and the improvement of the model of companies' marketing activities.