The Future of Marketing Analytics and Public Policy

被引：10

作者：

Davis, Brennan ^{[1
]}

Grewal, Dhruv ^{[2
]}

Hamilton, Steve ^{[3
]}

机构：

[1] Calif Polytech State Univ San Luis Obispo, Orfalea Coll Business, Mkt, San Luis Obispo, CA 93407 USA

[2] Babson Coll, Commerce & Elect Business, Babson Pk, MA 02157 USA

[3] Calif Polytech State Univ San Luis Obispo, Orfalea Coll Business, Econ, San Luis Obispo, CA 93407 USA

来源：

JOURNAL OF PUBLIC POLICY & MARKETING | 2021年 / 40卷 / 04期

关键词：

D O I：

10.1177/07439156211042372

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：447 / 452

页数：6

共 50 条

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