An Analysis on the Effect of Supermarket Experiential Marketing Impacting Customer Loyalty

with questionnaire survey on supermarket and combining SPSS statistical software, this paper empirically presents the factors for experiential marketing impacting the customer loyalty, verified the relationship between experiential marketing and customer loyalty and built a customer loyalty model. The implementation of the supermarket experiential marketing and the statistical analysis on the questionnaire regarding customer satisfaction have concluded that emotional experience, thinking experience, action experience and interaction experience impact positively the customer emotional loyalty while emotional experience, thinking experience and action experience impact positively the customer behavioral loyalty. Besides, there is a positive relationship between the emotional loyalty and behavioral loyalty.