Towards a lifestyle experience: A phenomenological conceptualization and scale development in the hotel context

The topic of lifestyle has attracted interest both in service providers and marketing researchers. To better understand lifestyle experience, study 1 adopts a phenomenological approach to conceptualize lifestyle experience that is generated within consumers in a hotel setting. It is discovered that sense of community and culture is the spirit of a lifestyle experience that lives up to its name. In addition, it is uncovered that lifestyle experiences essentially meets consumer's higher-ordered psychological social needs. Studies 2, 3, and 4 demonstrate the development of a scale, LHEI-Lifestyle Hotel Experience Index, that captures consumer's lifestyle hotel experience. Such scale can be easily adapted to measure lifestyle experiences in other contexts. This paper contributes to current research by conceptualizing and quantifying the novel lifestyle experience. It contributes to the industry as a wakeup call for more sustainable and consumer-centric strategies in value co-creation.