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Modeling product awareness rates and market shares

被引：0
|
作者：
Neri, F [1 ]
机构：
[1] Univ Piemonte Orientale, Dipartimento Sci & Tecnol Avanzate, I-15100 Alessandria, AL, Italy
来源：
REGULATED AGENT-BASED SOCIAL SYSTEMS | 2004年 / 2934卷
关键词：
D O I：
暂无
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
An agent based tool for analysing consumers/markets behaviour under several rate of information diffusion is described. This methodology allows for the study of tradeoffs among several variables of information like product advertisement efforts, consumers' memory span, and passing word among friends in determining market shares. Insights gained by using this approach on an hypothetical economy are reported.
引用
收藏
页码：134 / 144
页数：11
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