Modeling product awareness rates and market shares

被引：0

作者：

Neri, F ^{[1
]}

机构：

[1] Univ Piemonte Orientale, Dipartimento Sci & Tecnol Avanzate, I-15100 Alessandria, AL, Italy

来源：

REGULATED AGENT-BASED SOCIAL SYSTEMS | 2004年 / 2934卷

关键词：

D O I：

暂无

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

An agent based tool for analysing consumers/markets behaviour under several rate of information diffusion is described. This methodology allows for the study of tradeoffs among several variables of information like product advertisement efforts, consumers' memory span, and passing word among friends in determining market shares. Insights gained by using this approach on an hypothetical economy are reported.

引用

页码：134 / 144

页数：11

共 50 条

[31] TK wins further market shares
不详
[J]. FLEISCHWIRTSCHAFT, 2006, 86 (10): : 64 - 64
[32] Some empirical regularities in market shares
Kohli, Rajeev
Sah, Raaj
[J]. MANAGEMENT SCIENCE, 2006, 52 (11) : 1792 - 1798
[33] Shares in paper and forestry outperform market
[J]. 2002, Communications Conseil International
[34] ENTREPRENEURS, PROFITS, AND DESERVING MARKET SHARES
CHRISTMAN, J
[J]. SOCIAL PHILOSOPHY & POLICY, 1988, 6 (01): : 1 - 16
[35] AUTO MAKERS SEEK MARKET SHARES
KAMIYA, Y
[J]. BUSINESS JAPAN, 1978, 23 (03): : 41 - &
[36] Market shares are not Zipf-distributed
[J]. 1600, Complex Systems Publications, Inc (22):
[37] MARKET SHARES AMONG COSMETIC LEADERS
SYNON, MD
[J]. DRUG & COSMETIC INDUSTRY, 1975, 117 (04): : 40 - &
[38] THE ROLE OF TECHNOLOGY IN MARKET SHARES DYNAMICS
AMABLE, B
VERSPAGEN, B
[J]. APPLIED ECONOMICS, 1995, 27 (02) : 197 - 204
[39] ANALYSIS OF STABILITY AND CHANGE IN MARKET SHARES
GORT, M
[J]. JOURNAL OF POLITICAL ECONOMY, 1963, 71 (01) : 51 - 63
[40] Testing for unit roots in market shares
Franses, PH
Srinivasan, S
Boswijk, P
[J]. MARKETING LETTERS, 2001, 12 (04) : 351 - 364

← 1 2 3 4 5 →