Research on the Small and Medium-Sized Enterprise Network Marketing of Advertorial

被引：0
|
作者：
Weng, Dong-dong [1 ]
Wang, Xiao-fang [2 ]
Gao, Shang-jiang [1 ]
机构：
[1] Quanzhou Normal Univ, Quanzhou, Fujian, Peoples R China
[2] Liming Vocat Univ, Quanzhou, Fujian, Peoples R China
来源：
INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND MANAGEMENT ENGINEERING (ITME 2014) | 2014年
关键词：
Mall and medium-sized enterprises; Network; Advertorial marketing;
D O I：
暂无
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
Today the Internet economy rapidly developing, the network marketing has been recognized by more and more enterprises. BBS marketing, blog marketing, email marketing, search engine marketing and online advertising marketing model to appear in our line of sight and on the Internet caused a war which without gunsmoke. However, when the product highly homogenized, service and marketing pattern is copied by competitors, advertorial marketing as a new marketing mode, get the favour of many enterprises. This paper analyzes how to use the advertorial marketing of get twice the result with half the effort effect.
引用
收藏
页码：285 / 288
页数：4
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