Network Marketing Strategies for Small and Medium-sized Enterprises

Small and medium-sized enterprises need more with the aid of network marketing, so that they can compete fairly with large enterprises in the Internet platform. In the modern society, the effectiveness of network marketing determines the development and destiny of small and medium-sized enterprises to a certain extent. In this paper, we compared the difference of network marketing between the small and medium-sized enterprises and large enterprises, analyzed the strengths, weaknesses, opportunities and threats of network marketing in small and medium-sized enterprises based on SWOT analysis. Considering the new characteristics of network, we put forward how to create network marketing platform, how to promote the websites and how to evaluate work performance of network marketing for small and medium-sized enterprises. Small and medium-sized enterprises can take the research results as reference.