Network Marketing Strategies for Small and Medium-sized Enterprises

被引:0
|
作者
Zhang, Qinghua [1 ]
机构
[1] Xinjiang Univ Finance & Econ, Coll Business Adm, Urumqi 830012, Peoples R China
来源
PSYCHOLOGY, MANAGEMENT AND SOCIAL SCIENCE | 2013年 / 15卷
关键词
Network marketing; Marketing strategy; Small and medium-sized enterprises;
D O I
暂无
中图分类号
G40 [教育学];
学科分类号
040101 ; 120403 ;
摘要
Small and medium-sized enterprises need more with the aid of network marketing, so that they can compete fairly with large enterprises in the Internet platform. In the modern society, the effectiveness of network marketing determines the development and destiny of small and medium-sized enterprises to a certain extent. In this paper, we compared the difference of network marketing between the small and medium-sized enterprises and large enterprises, analyzed the strengths, weaknesses, opportunities and threats of network marketing in small and medium-sized enterprises based on SWOT analysis. Considering the new characteristics of network, we put forward how to create network marketing platform, how to promote the websites and how to evaluate work performance of network marketing for small and medium-sized enterprises. Small and medium-sized enterprises can take the research results as reference.
引用
收藏
页码:362 / 367
页数:6
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