MARKETING MANAGEMENT - WHAT DO WE REALLY WANT TO SAY?

被引：0

作者：

Zait, Luminita ^{[1
]}

Nichifor, Bogdan ^{[1
]}

Timiras, Laura ^{[1
]}

机构：

[1] Vasile Alecsandri Univ Bacau, Bacau, Romania

来源：

PROCEEDINGS OF THE 5TH INTERNATIONAL CONFERENCE ON BUSINESS EXCELLENCE, VOL 2 | 2010年

关键词：

definition; marketing management; structural interface;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Article focuses on identifying the marketing management concept specificity. The starting point was that Binding definitions that give us a clear idea about its features. Further, we identified opportunities to supplement these definitions in order to contribute to a better understanding of the concept.

引用

页码：249 / 252

页数：4

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