MARKETING MANAGEMENT - WHAT DO WE REALLY WANT TO SAY?

被引：0
|
作者：
Zait, Luminita [1 ]
Nichifor, Bogdan [1 ]
Timiras, Laura [1 ]
机构：
[1] Vasile Alecsandri Univ Bacau, Bacau, Romania
来源：
PROCEEDINGS OF THE 5TH INTERNATIONAL CONFERENCE ON BUSINESS EXCELLENCE, VOL 2 | 2010年
关键词：
definition; marketing management; structural interface;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Article focuses on identifying the marketing management concept specificity. The starting point was that Binding definitions that give us a clear idea about its features. Further, we identified opportunities to supplement these definitions in order to contribute to a better understanding of the concept.
引用
收藏
页码：249 / 252
页数：4
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