Product Internal Compatibility of E-Commerce Empirical Research Based on User Experience

被引：0
|
作者：
Fu, Yun [1 ]
机构：
[1] Wuhan Univ, Wuhan 430072, Hubei Province, Peoples R China
来源：
INTERNATIONAL JOINT CONFERENCE ON APPLIED MATHEMATICS, STATISTICS AND PUBLIC ADMINISTRATION (AMSPA 2014) | 2014年
关键词：
D O I：
暂无
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
As a new sales channel of this age, e-commerce has truly changed the operation mode of numerous industries. However, the research on whether it is suitable for different sorts of products to sell online or not is still very scarce at the present. Therefore, the purpose of this article is to figure out consumer's purchase desire to different products by making a questionnaire survey online for 13 sorts of products, and then rank those according to customer's tendency to buy them. And sum up some practical suggestions for product online channel development through analyzing product characteristics in terms of standardization, user experience online and product price as well.
引用
收藏
页码：917 / 923
页数：7
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