Study on the Translation of Publicity Materials from the Perspective of Cross Cultural Translation

As important media of language and culture communication, publicity materials not only are featured with cross-linguistics, but also with cross-culture and cross-border from the perspective of the role. The translation even provides an approach for the whole world to know about China. As a result, the correct and proper translation of publicity materials has a great significance. In this paper, the author began with cross-cultural pragmatics and basic concept of publicity materials translation and elaborated the relations between cross-cultural pragmatics and the translation of publicity materials.