The Evaluation System Research of Brand Equity Value in Chinese Forestry Enterprises

被引：0
|
作者：
Cui Wendan [1 ]
Tian Guoshuang [1 ]
机构：
[1] NE Forestry Univ, Coll Econ & Management, Harbin 150040, Peoples R China
来源：
COMPREHENSIVE EVALUATION OF ECONOMY AND SOCIETY WITH STATISTICAL SCIENCE | 2010年
关键词：
Forestry enterprise; Brand equity value; Evaluation system of brand value;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
To evaluate the brand value of an enterprise is the foundation of managers to make a brand strategic decision, and is the basis of customers to judge the brand's strength and decide if he might be the brand loyalty customer. Based on value structure theory, the developing trend of our society, and the different characteristics of different industries, this paper made a deep analysis of our forestry enterprise's brand value, and analyzed the weakness of some evaluation methods which are used popularly, then established a new evaluation system which suits to the forestry enterprises in China.
引用
收藏
页码：366 / 373
页数：8
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