European consumers' use of and trust in information sources about fish

被引：144

作者：

Pieniak, Zuzanna

Verbeke, Wim

Scholderer, Joachim

Brunso, Karen

Olsen, Svein Ottar

机构：

[1] Univ Ghent, Dept Agr Econ, B-9000 Ghent, Belgium

[2] Aarhus Univ, Sch Business, MAPP Ctr, DK-8210 Aarhus, Denmark

[3] Norwegian Inst Fishery & Aquaculture Res, N-9291 Tromso, Norway

[4] Univ Tromso, Norwegian Coll Fishery Sci, Dept Social Sci & Marketing, N-9037 Tromso, Norway

来源：

FOOD QUALITY AND PREFERENCE | 2007年 / 18卷 / 08期

关键词：

consumer; fish; information; segments; label;

D O I：

10.1016/j.foodqual.2007.05.001

中图分类号：

TS2 [食品工业];

学科分类号：

0832 ;

摘要：

This paper focuses on identifying segments of consumers based on their use of and trust in information sources about fish. Cross-sectional data were collected through the SEAFOODplus pan-European consumer survey (n = 4786) with samples representative for age and region in Belgium, the Netherlands, Denmark, Spain and Poland. Three distinct clusters, based on use of and trust in fish information sources, were identified: Sceptic (24.0%), Enthusiast (41.4%) and Confident (34.6%). Those consumer segments differed significantly with respect to use of and interest in information cues on fish labels, knowledge and behaviour towards fish, and socio-demographic profile. Recommendations for the use of multiple sources targeted to a particular audience's interest and behavioural profile were formulated. (c) 2007 Elsevier Ltd. All rights reserved.

引用

页码：1050 / 1063

页数：14

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