Mobile banking: a study on adoption stages using government adoption model and the role of demographic moderators

被引：0

作者：

Goncalves, Rui ^{[1
]}

Cabrita, Ines ^{[2
]}

Pereira, Leandro ^{[3
]}

da Costa, Renato Lopes ^{[4
]}

Dias, Alvaro ^{[5
]}

da Silva, Rui Vinhas ^{[4
]}

机构：

[1] PIAGET Almada, Almada, Portugal

[2] Univ Nova Lisboa, Lisbon, Portugal

[3] ISCTE Inst Univ Lisboa, WINNING LAB, Business Res Unit BRU, Lisbon, Portugal

[4] ISCTE Inst Univ Lisboa, Business Res Unit BRU IUL, Lisbon, Portugal

[5] Univ Lusofona Humanidades & Tecnol, ISCTE Inst Univ Lisboa, Lisbon, Portugal

来源：

INTERNATIONAL JOURNAL OF MANAGERIAL AND FINANCIAL ACCOUNTING | 2021年 / 13卷 / 3-4期

关键词：

mobile banking adoption; service stages; path analysis; GAM model; moderation analysis; INTERNET BANKING; CONSUMER ADOPTION; EMPIRICAL-EXAMINATION; MEDIATING ROLE; UTAUT; PERCEPTIONS; ACCEPTANCE; INTENTION; EXTENSION; SERVICES;

D O I：

暂无

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

The present study's objective was to find the most relevant factors for adoption of mobile banking in Portugal at each service stage, using the GAM model, and to understand the role of demographic moderators. The research contributes to fulfil the gap in the literature of factors affecting mobile banking adoption according to adoption stages, being the first study to address the role of moderators in the described context. It was found that perceived functional benefit is the most relevant predictor at static and transaction stages, and availability of resources is the most relevant in the interaction stage. Regarding demographic moderators, only the relation between perceived awareness and mobile banking at the static stage was significantly moderated by gender.

引用

页码：337 / 362

页数：26

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