A Study on Career Suits of Female College Students Based on Kansei Design

In order to analyze Kansei evaluation of respondents on career suits, we established the corresponding relationship between the intention of consumers and specific design elements. T study regards career suits as the research carrier and considers female college students as experimental objects. The author applies principal component analysis as the initial Kansei words to do dimension reduction process and extracts two factors with the higher contribution rate as representative factors, and names it as elegant factor and simple factor. When designing it, the author conducted style planning from these two aspects. By calculating scores of every sample on these two factors, the author analyzes the interactive relationship between samples and Kansei factors, and analyzes attribute features of high-grade samples in two factors, so as to design career suits particularly.