Focusing on the quality and performance implications of marketing analytics

被引：7
|
作者：
Petrescu, Maria [1 ]
Krishen, Anjala S. [2 ]
机构：
[1] Embry Riddle Aeronaut Univ, Daytona Beach, FL 32114 USA
[2] Univ Nevada, Lee Business Sch, Las Vegas, NV 89154 USA
来源：
JOURNAL OF MARKETING ANALYTICS | 2021年 / 9卷 / 03期
关键词：
D O I：
10.1057/s41270-021-00129-4
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：155 / 156
页数：2
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