PREDICTING DISLOYALTY TO A SEARCH ENGINE: THE ROLE OF SATISFACTION, BRAND RELATIONSHIP, REPUTATION AND THE SEARCH ENGINES FEATURES

被引：0
|
作者：
Veloutsou, Cleopatra [1 ]
机构：
[1] Univ Glasgow, Glasgow G12 8QQ, Lanark, Scotland
来源：
LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING | 2016年
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：333 / 336
页数：4
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