PREDICTING DISLOYALTY TO A SEARCH ENGINE: THE ROLE OF SATISFACTION, BRAND RELATIONSHIP, REPUTATION AND THE SEARCH ENGINES FEATURES

被引:0
|
作者
Veloutsou, Cleopatra [1 ]
机构
[1] Univ Glasgow, Glasgow G12 8QQ, Lanark, Scotland
来源
LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING | 2016年
关键词
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:333 / 336
页数:4
相关论文
共 50 条
  • [11] The Role of Search Engine Optimization in Search Marketing
    Berman, Ron
    Katona, Zsolt
    MARKETING SCIENCE, 2013, 32 (04) : 644 - 651
  • [12] Predicting the Present with Search Engine Data
    Varian, Hal
    19TH ACM SIGKDD INTERNATIONAL CONFERENCE ON KNOWLEDGE DISCOVERY AND DATA MINING (KDD'13), 2013, : 4 - 4
  • [13] Understanding and Predicting Graded Search Satisfaction
    Jiang, Jiepu
    Awadallah, Ahmed Hassan
    Shi, Xiaolin
    White, Ryen W.
    WSDM'15: PROCEEDINGS OF THE EIGHTH ACM INTERNATIONAL CONFERENCE ON WEB SEARCH AND DATA MINING, 2015, : 57 - 66
  • [14] Web search engines -: (More) features & commands
    Hock, R
    ONLINE, 2000, 24 (03): : 17 - +
  • [15] Brand positioning strategy using search engine marketing
    Dou W.
    Lim K.H.
    Su C.
    Zhou N.
    Cui N.
    MIS Quarterly: Management Information Systems, 2010, 34 (SPEC. ISSUE 2): : 261 - 279
  • [16] BRAND POSITIONING STRATEGY USING SEARCH ENGINE MARKETING
    Dou, Wenyu
    Lim, Kai H.
    Su, Chenting
    Zhou, Nan
    Cui, Nan
    MIS QUARTERLY, 2010, 34 (02) : 261 - 279
  • [17] Auditing Search Engines for Differential Satisfaction Across Demographics
    Mehrotra, Rishabh
    Anderson, Ashton
    Diaz, Fernando
    Sharma, Amit
    Wallach, Hanna
    Yilmaz, Emine
    WWW'17 COMPANION: PROCEEDINGS OF THE 26TH INTERNATIONAL CONFERENCE ON WORLD WIDE WEB, 2017, : 626 - 633
  • [18] A web search trifecta: Keeping tabs on search engine features and technology
    Mickey, B
    ONLINE, 1999, 23 (03): : 79 - 82
  • [19] The reciprocal relationship between search engine optimization (SEO) success and brand equity (BE): an analysis of SMEs
    Chen, Jun-Cheng
    Senechal, Sylvain
    EUROPEAN BUSINESS REVIEW, 2023, 35 (05) : 860 - 873
  • [20] Predicting Search Satisfaction Metrics with Interleaved Comparisons
    Schuth, Anne
    Hofmann, Katja
    Radlinski, Filip
    SIGIR 2015: PROCEEDINGS OF THE 38TH INTERNATIONAL ACM SIGIR CONFERENCE ON RESEARCH AND DEVELOPMENT IN INFORMATION RETRIEVAL, 2015, : 463 - 472