How online brand communities can change how research is approached and the role of the researcher in an organisation

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作者：

Hall, Mike

Arthur, Jeannie

Morioka, Emma

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INTERNATIONAL JOURNAL OF MARKET RESEARCH | 2011年 / 53卷 / 02期

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F [经济];

学科分类号：

02 ;

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页码：279 / 282

页数：4

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