WAYS HOW WE CAN BUILD THE BRAND

被引：0
|
作者：
Krizan, Martin [1 ]
Skriniar, Pavel [2 ]
机构：
[1] Ekon Univ Bratislave, Fak Podnikoveho Manazmentu, Katedra Podnikovohospodarska, Bratislava 85235, Slovakia
[2] Ekon Univ Bratislave, Fak Podnikoveho Manazmentu, Katedra Podnikovych Financii, Bratislava 85235, Slovakia
来源：
AKTUALNE PROBLEMY PODNIKOVEJ SFERY 2014 | 2014年
关键词：
Brand; brand image; brande quity; global enviroment; strategic brand management;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Brand which has functional and also symbolic meanings serves as a link between product, service or business and (potential) customers. Brand now is classified among the most powerful tools that significantly affectt he business itself. Build and develop brand is one of the basic directions of activity of any successful enter prise that wants to be competitive and to know your future.
引用
收藏
页码：243 / 249
页数：7
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