IS PAPER STILL ATTRACTIVE FOR GENERATION Y?

被引：0

作者：

Kaputa, Vladislav ^{[1
]}

Triznova, Miroslava ^{[1
]}

Mat'ova, Hana ^{[1
]}

机构：

[1] Tech Univ Zvolen, Fac Wood Sci & Technol, TG Masaryka 24, Zvolen 96053, Slovakia

来源：

MARKETING IDENTITY: ONLINE RULES, PT II | 2017年

关键词：

Digital medium; Paper; Print medium; User preferences; Y generation; STUDENTS;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The paper deals with the preferences of the Slovak university students either for digital or print medium while reading for school work. Respondents of our sample belong to generation Y who grow up and still live in the digital environment. In spite of this fact we supposed some share of them tends to utilise hard copy or combines it with digital platforms. Findings showed that printed text is widely preferred among our sample of respondents. Majority of university students use paper as a medium for school work. Important factors influencing a choice of medium are length of text, ability to concentrate on reading text, overall time spent by reading, and attitudes of individuals.

引用

页码：108 / 115

页数：8

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