Application of Personalized Library and Information Services in Chinese University Libraries

With the development of modern communication technology and the improvement of the overall cultural level of the society, users' personalized information demands make it difficult to maintain the traditional information delivery mode of university libraries. This paper analyzes the practice and application of personalized service in Chinese universities and colleges, and finds that there are many deficiencies. This paper puts forward the corresponding countermeasure to realize the individualized service of university library. Only continuous improvement of library services can better satisfy the readers' personalized needs and provide readers with better services.