Gender stereotypes in advertising: exploring new directions

被引：7
|
作者：
Zotos, Yorgos C. [1 ]
Grau, Stacy Landreth [2 ]
机构：
[1] Cyprus Univ Technol, Commun & Internet Studies, Limassol, Cyprus
[2] Texas Christian Univ, Dept Mkt Ft Worth, Ft Worth, TX USA
来源：
INTERNATIONAL JOURNAL OF ADVERTISING | 2016年 / 35卷 / 05期
关键词：
D O I：
10.1080/02650487.2016.1203555
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：759 / 760
页数：2
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