Gender stereotypes in advertising: exploring new directions

被引：7

作者：

Zotos, Yorgos C. ^{[1
]}

Grau, Stacy Landreth ^{[2
]}

机构：

[1] Cyprus Univ Technol, Commun & Internet Studies, Limassol, Cyprus

[2] Texas Christian Univ, Dept Mkt Ft Worth, Ft Worth, TX USA

来源：

INTERNATIONAL JOURNAL OF ADVERTISING | 2016年 / 35卷 / 05期

关键词：

D O I：

10.1080/02650487.2016.1203555

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：759 / 760

页数：2

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