GENDER STEREOTYPES IN ADVERTISING RHETORIC IN FRANCE AND IN RUSSIA

被引：0
|
作者：
Strakhova, A. V. [1 ]
机构：
[1] Peoples Friendship Univ Russia, Dept Gen & Russian Linguist, Mikloukho Maklaya Str 6, Moscow 117198, Russia
来源：
VESTNIK ROSSIISKOGO UNIVERSITETA DRUZHBY NARODOV-SERIYA LINGVISTIKA-RUSSIAN JOURNAL OF LINGUISTICS | 2010年 / 03期
关键词：
verbal effect; the rhetoric of advertising; gender stereotypes; advertising text;
D O I：
暂无
中图分类号：
H [语言、文字];
学科分类号：
05 ;
摘要：
The article is devoted to the advertising rhetoric and techniques of verbal effects, which are based on gender stereotypes of Russian and French linguistic culture community.
引用
收藏
页码：23 / 29
页数：7
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