Building a Buzz: Libraries and Word-of-Mouth Marketing

被引：0
|
作者：
Bissett, Cindy
机构：
来源：
AUSTRALIAN LIBRARY JOURNAL | 2010年 / 59卷 / 04期
关键词：
D O I：
10.1080/00049670.2010.10736030
中图分类号：
G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
学科分类号：
1205 ; 120501 ;
摘要：
引用
收藏
页码：228 / 228
页数：1
相关论文
共 50 条
  • [1] BUILDING A BUZZ: LIBRARIES AND WORD-OF-MOUTH MARKETING
    Gettys, Rebecca
    [J]. COLLECTION MANAGEMENT, 2010, 36 (01) : 73 - 75
  • [2] The Buzz about Buzz: Drivers and Consequences of Word-of-Mouth
    Berger, Jonah
    Stephen, Andrew
    [J]. ADVANCES IN CONSUMER RESEARCH, VOL XXXVII, 2010, 37 : 118 - 121
  • [3] Word-of-mouth and viral marketing
    Lindgreen, Adam
    Dobele, Angela
    Vanhamme, Joelle
    [J]. EUROPEAN JOURNAL OF MARKETING, 2013, 47 (07) : 1028 - 1033
  • [4] A discount strategy in word-of-mouth marketing
    Zhang, Tianrui
    Li, Pengdeng
    Yang, Lu-Xing
    Yang, Xiaofan
    Tang, Yuan Yan
    Wu, Yingbo
    [J]. COMMUNICATIONS IN NONLINEAR SCIENCE AND NUMERICAL SIMULATION, 2019, 74 : 167 - 179
  • [5] The modeling and analysis of the word-of-mouth marketing
    Li, Pengdeng
    Yang, Xiaofan
    Yang, Lu-Xing
    Xiong, Qingyu
    Wu, Yingbo
    Tang, Yuan Yan
    [J]. PHYSICA A-STATISTICAL MECHANICS AND ITS APPLICATIONS, 2018, 493 : 1 - 16
  • [6] Dynamic Maintenance Strategy for Word-of-Mouth Marketing
    Peng, Hong
    Huang, Kaifan
    Yang, Lu-Xing
    Yang, Xiaofan
    Tang, Yuan Yan
    [J]. IEEE ACCESS, 2020, 8 : 126496 - 126503
  • [7] Grapevine: The new art of word-of-mouth marketing
    Landry, JT
    [J]. HARVARD BUSINESS REVIEW, 2005, 83 (11) : 34 - 34
  • [8] Using Social Media for Word-of-Mouth Marketing
    Kumar, Nagendra
    Chandarana, Yash
    Anand, Konjengbam
    Singh, Manish
    [J]. BIG DATA ANALYTICS AND KNOWLEDGE DISCOVERY, DAWAK 2017, 2017, 10440 : 391 - 406
  • [9] Identifying influential reviewers for word-of-mouth marketing
    Li, Yung-Ming
    Lin, Chia-Hao
    Lai, Cheng-Yang
    [J]. ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2010, 9 (04) : 294 - 304
  • [10] The Conversational Geography of Word-of-Mouth Communication and Marketing Practices
    Carl, Walter J.
    Noland, Carey M.
    [J]. COMMUNICATION QUARTERLY, 2008, 56 (02) : 184 - 207
12345