The Buzz about Buzz: Drivers and Consequences of Word-of-Mouth

被引：0

|

作者：

Berger, Jonah ^{[1
]}

Stephen, Andrew ^{[1
]}

机构：

[1] Univ Penn, Philadelphia, PA 19104 USA

来源：

ADVANCES IN CONSUMER RESEARCH, VOL XXXVII | 2010年 / 37卷

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中图分类号：

F [经济];

学科分类号：

02 ;

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页码：118 / 121

页数：4

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