共 50 条
- [41] A Multi-agent Approach for the Newsvendor Problem with Word-of-Mouth Marketing Strategies [J]. INTELLIGENT COMPUTING THEORIES AND APPLICATION, ICIC 2016, PT II, 2016, 9772 : 782 - 792
- [42] Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing [J]. JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 2017, 26 (06): : 650 - 666
- [43] From the Word-of-mouth to Social Impact: A Bibliometric Analysis of Social Media Marketing [J]. 2021 IEEE 2nd International Conference on Technology, Engineering, Management for Societal Impact using Marketing, Entrepreneurship and Talent, TEMSMET 2021, 2021,
- [46] Word-of-Mouth: To buy or not to buy? [J]. INTERNATIONAL JOURNAL OF PSYCHOLOGY, 2016, 51 : 344 - 344