LIFESTYLE CHANGES AND SHOPPING BEHAVIOR IN THE DIGITAL ENVIRONMENT

The digitization process of a society determines the changes that are gradually reflected in the life of each individual. The Internet as a product of digital technology is becoming a daily part of people's lives. Changes brought about by the digitization of a society affect and affect individuals, including their behavior in shopping in any life role. Under the influence of changes in society, the way of life of each individual changes. Gradually, the lifestyle of the society is gradually changing. The aim of the article is to show changes in consumer behavior and decision making in the digitalization process of our society. These changes are part of the external and internal conditions of society's life, in which people's lifestyle is shaped. The methodology to achieve the goal is to analyze the primary and secondary data obtained from studying the scientific and scientific studies of our and foreign authors, from our own research (questionnaire research, individual interviews) and from discussions at scientific conferences.