Advertising works 15

被引：0

|

作者：

Heath, Robert ^{[1
]}

机构：

[1] Univ Bath, Sch Management, CRiAC, Ctr Res Advertising & Consumpt, Bath BA2 7AY, Avon, England

来源：

INTERNATIONAL JOURNAL OF ADVERTISING | 2007年 / 26卷 / 03期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：408 / 410

页数：3

相关论文

共 50 条

[31] HOW ADVERTISING WORKS - A PLANNING-MODEL
VAUGHN, R
[J]. JOURNAL OF ADVERTISING RESEARCH, 1980, 20 (05) : 27 - 33
[32] How TV advertising Works: An industry response
Riskey, DR
[J]. JOURNAL OF MARKETING RESEARCH, 1997, 34 (02) : 292 - 293
[33] In the hands of geeks, web advertising actually works
Kirkpatrick, D
[J]. FORTUNE, 2003, 147 (07) : 388 - 388
[34] Antismoking advertising: Figuring out what works
Siegel, M
[J]. JOURNAL OF HEALTH COMMUNICATION, 2002, 7 (02) : 157 - 162
[35] AGENCY PRACTITIONER THEORIES OF HOW ADVERTISING WORKS
Nyilasy, Gergely
Reid, Leonard N.
[J]. JOURNAL OF ADVERTISING, 2009, 38 (03) : 81 - 96
[36] 15 WORKS + PORTFOLIO OF PROJECTS AND BUILT-WORKS
PORRO, R
[J]. A + U-ARCHITECTURE AND URBANISM, 1994, (282): : 4 - &
[37] Creativity in Advertising: When It Works and When It Doesn't
Reinartz, Werner
Saffert, Peter
[J]. HARVARD BUSINESS REVIEW, 2013, 91 (06) : 106 - +
[38] Vera Hoffmann advertising Hagen, Germany + Design works
不详
[J]. GRAPHIS, 1997, 53 (307): : 86 - 87
[39] ART AND ADVERTISING + TRADITIONAL WORKS MODIFIED OR ADAPTED IN ADVERTISEMENTS
BENOIST, JM
BAUBY, JD
[J]. CONNAISSANCE DES ARTS, 1981, (348): : 42 - 49
[40] Coming in December: How Audience Targeting Works in Advertising
Romaniuk, Jenni
[J]. JOURNAL OF ADVERTISING RESEARCH, 2016, 56 (03) : 338 - 338

← 1 2 3 4 5 →