共 50 条
- [11] Advertising works, vol 13 [J]. INTERNATIONAL JOURNAL OF MARKET RESEARCH, 2006, 48 (02) : 239 - 242
- [12] The waste in advertising is the part that works [J]. JOURNAL OF ADVERTISING RESEARCH, 2004, 44 (04) : 375 - 389
- [13] Effective Advertising: Understanding When, How, and Why Advertising Works [J]. JOURNAL OF ENTREPRENEURSHIP, 2005, 14 (02): : 168 - 175
- [14] Getting your attention: advertising that works! [J]. SA PHARMACEUTICAL JOURNAL, 2012, 79 (10) : 54 - 54
- [15] How Public Service Advertising Works [J]. INTERNATIONAL JOURNAL OF ADVERTISING, 2009, 28 (01) : 181 - 182
- [16] ADVERTISING WORKS 4 - CHANNON,C [J]. JOURNAL OF THE MARKET RESEARCH SOCIETY, 1990, 32 (03): : 478 - 480
- [18] How advertising works: The role of research [J]. JOURNAL OF CONSUMER AFFAIRS, 1999, 33 (02) : 447 - 450
- [19] WHAT WORKS, WHAT DOESNT, IN ADVERTISING [J]. AMERICAN BAR ASSOCIATION JOURNAL, 1985, 71 (APR): : 54 - 57