THE PROBLEM OF NORMATIVITY IN THE MARKETING OF COMMUNICATION

被引:0
|
作者
Gelan, Cristina [1 ]
机构
[1] Andrei Saguna Univ, Constanta, Romania
来源
17TH INTERNATIONAL CONFERENCE THE KNOWLEDGE-BASED ORGANIZATION, CONFERENCE PROCEEDINGS 1: MANAGEMENT AND MILITARY SCIENCES | 2011年
关键词
symbolic realities; collective responsibility; virtual space; syndrome of informational aggression;
D O I
暂无
中图分类号
D81 [国际关系];
学科分类号
030207 ;
摘要
Once with the increasing role of information in all social fields we prove the amplifing of the importance of the information, especially as a resource of the. power or the strength of the prestige and authority of the institutions or of the personalities playing the main actors positions on the social scene. The frequency with which it circulate, among the analysts in the field, contained in the phrase "informational aggression syndrome", had determinate, since the 80s, to take positions in favor of "decolonization", "democratization", "demonopolization" in the current information system, in the light of "a new information order" through democratization of information. The idea of the democratization of information should be viewed and analyzed in all its possible implications. In this respect, we should not neglect the appearance, otherwise negative, of the consumer society, that the democratization of infonnation implies.
引用
收藏
页码:655 / 659
页数:5
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