INTEGRATED MARKETING COMMUNICATION

被引：0
|
作者：
PEPELS, W [1 ]
机构：
[1] FACHHSCH WIRTSCHAFT,PFORZHEIM,GERMANY
来源：
BETRIEBSWIRTSCHAFTLICHE FORSCHUNG UND PRAXIS | 1992年 / 44卷 / 01期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：64 / 83
页数：20
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