INTEGRATED MARKETING COMMUNICATION

被引:0
|
作者
Martinez Navarro, Gema [1 ]
机构
[1] Univ Complutense Madrid, Madrid, Spain
来源
关键词
D O I
暂无
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
引用
收藏
页码:183 / 184
页数:2
相关论文
共 50 条
  • [1] INTEGRATED MARKETING COMMUNICATION
    PEPELS, W
    [J]. BETRIEBSWIRTSCHAFTLICHE FORSCHUNG UND PRAXIS, 1992, 44 (01): : 64 - 83
  • [2] Destination marketing: An integrated marketing communication approach
    Clarke, Alan
    [J]. TOURISM MANAGEMENT, 2009, 30 (01) : 140 - 141
  • [3] Integrated Marketing Communication in Football
    Barrett, Martin
    [J]. INTERNATIONAL JOURNAL OF SPORT COMMUNICATION, 2024, 17 (02) : 232 - 233
  • [4] Marketing Communication - An Integrated Approach
    D'Onofrio, F.
    [J]. RETAIL AND MARKETING REVIEW, 2014, 10 (01): : 109 - 110
  • [5] Strategic integrated communication: An alternative perspective of integrated marketing communication?
    Barker, Rachel
    [J]. COMMUNICATIO-SOUTH AFRICAN JOURNAL FOR COMMUNICATION THEORY AND RESEARCH, 2013, 39 (01): : 102 - 121
  • [6] INFORMATION MARKETING: between promotion and integrated marketing communication
    Amaral, Sueli Angelica
    [J]. INFORMACAO & SOCIEDADE-ESTUDOS, 2008, 18 (01) : 30 - 44
  • [7] Integrated Marketing Communication in Project Activities
    Lackovic, Kresimir
    Sojo, Robert
    Peko, Marina
    [J]. TEHNICKI GLASNIK-TECHNICAL JOURNAL, 2021, 15 (02): : 205 - 212
  • [8] Integrated Marketing Communication: Theoretical Approach
    Rimkiene, Indre
    [J]. RURAL DEVELOPMENT 2013: PROCEEDINGS, VOL6, BOOK 1, 2013, 6 (01): : 305 - 310
  • [9] Integrated marketing communication: An organizational perspective
    Prensky, D
    McCarty, JA
    Lucas, J
    [J]. INTEGRATED COMMUNICATION: SYNERGY OF PERSUASIVE VOICES, 1996, : 167 - 183
  • [10] THE INTEGRATED MARKETING COMMUNICATION IN CROATIAN COMPANIES
    Fraculj, Mario
    Brkanic, Sara
    Tadic, Diana Plantic
    [J]. INTERDISCIPLINARY DESCRIPTION OF COMPLEX SYSTEMS, 2024, 22 (04) : 401 - 414