The Brand Promotion Strategy for the Small and Medium-Sized Beverage Enterprises in China

With the improvement of people's income and living standards, the market demand for consumer goods is expanding, and a large number of foreign large-scale fast-moving consumer goods groups are rapidly splitting the piece of cake. Domestic small and medium-sized beverage enterprises are confronted with an urgent and significant issue what kind of brand strategy should be adopted to meet the challenge for the survival and development? Firstly, it briefly introduces the theory from the two aspects of the content of brand promotion and the characteristic of the beverage brand. Secondly, it analyzes the present situation and problems of our country's small and medium-sized beverage enterprises in brand promotion. Finally, it proposes the brand promotion path and strategy for the small and medium-sized beverage enterprises.