The framework of global service marketing: Service segmentation, strategy dimension and strategy implementation

After the. entrance of 21 centuries, globalization of service is on the rise and more and more transnational service companies increase their steps of globalization. Global service marketing theory is becoming the focus paid closer attention by many scholars and practioners. This paper analyzes, abstracts and estimates on relevance contents about global service marketing in order to fill in the research blank and enlighten the transnational businesses of Chinese enterprises.