The framework of global service marketing: Service segmentation, strategy dimension and strategy implementation

被引：0

作者：

Wu Xiaoyun ^{[1
]}

Liu Xia ^{[1
]}

机构：

[1] Nankai Univ, Nankai Business Sch, Tianjin 300071, Peoples R China

来源：

GLOBALIZATION CHALLENGE AND MANAGEMENT TRANSFORMATION, VOLS I - III | 2007年

关键词：

global service marketing; transnational service companies; strategy dimension; the framework of global service marketing strategy;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

After the. entrance of 21 centuries, globalization of service is on the rise and more and more transnational service companies increase their steps of globalization. Global service marketing theory is becoming the focus paid closer attention by many scholars and practioners. This paper analyzes, abstracts and estimates on relevance contents about global service marketing in order to fill in the research blank and enlighten the transnational businesses of Chinese enterprises.

引用

页码：1023 / 1028

页数：6

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