Research on Marketing Strategy of Chinese Dairy Enterprise and Consumer Adoption Behavior based on Perceived Value

被引：0
|
作者：
Xu Xin-liang [1 ]
Meng Rui [2 ]
机构：
[1] Northeast Agr Univ, Sch Econ & Management, Harbin 150001, Heilongjiang, Peoples R China
[2] Heilongjiang Broadcast & Televis, Jiamusi 150030, Heilongjiang, Peoples R China
来源：
2016 23RD ANNUAL INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING, VOLS. I AND II | 2016年
基金：
中国国家自然科学基金;
关键词：
Perceived value; Consumer adoption behavior; Marketing strategy; Dairy enterprise;
D O I：
暂无
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
As an important pole driving economy growth in a sustainable way, household consumption has become the focus of the attention of government, scholars and industry. A lot of research investigated the factors though which the perceived value affects the adoption behavior of customers. These studies are not the same as the object oriented and led to different conclusions, but according to the research on the marketing strategy and consumer adoption behavior is relatively less. In this paper, the analysis and research on perceived value, marketing strategy and consumer adoption behavior of dairy products enterprises and presents specific marketing suggestions on chinese dairy enterprise.
引用
收藏
页码：961 / 967
页数：7
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